Following the global creative and digital media guidelines, Dior Thailand worked with Digital Jedi on the local digital media deployment plan. With the objective of maximizing ROI within the limited budget in the highly clutterd category. We ran multiple A/B testing on channel and message selection and optimized the results along the consumer journey. The full scope included
Channel selection – A/B testing of local & global beauty publications, beauty forum, beauty & celeb influencers. Social listening – in-depth analysis of the conversion surround the brand and competitors. To create actionable steps on social media campaign. Engagement with Thailand chat platform (Line) and community building.