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One of the pioneers in digital marketing, KBank faces a challenge on evaluating the digital campaign effectiveness through multiple online and offline platforms. Overloaded with claimed data and the results from various publications, KBank is looking for a consolidated tracking report with the objective view, top-line yet insightful and user friendly on the creative and channel effectiveness.

Digital Jedi worked closely with the marketing team, media agencies and the publications to come up with a tracking score KPI to track each elements of the campaign – display ads, Social, Influencers, video ads, out of home.